Branding 101 Archives - Creative Edge

How to use social media this holiday season.

December 11 2018

by Kati Hess

The holiday season is upon us. Don’t waste it. You know them: Christmas Eve and Christmas Day (December 24 and 25), Hanukkah (now past—it ended on December 10), Kwanzaa (December 26 to January 1) and New Year’s Eve and Day. If you’re in Canada, you have Boxing Day, too. Or maybe you’re a Seinfeld fan… Read More


Be a Contributing Author in Kiplinger’s

Leverage one of the most trusted financial news sources.   Expand your branding and online presence beyond your own blog and website. Become a contributing author with Kiplinger’s, a nearly 100-year-old trusted, national publication to help enhance your image, boost credibility and appear in top search engine results. Becoming a reoccurring contributing author on Kiplinger’s… Read More


What the Leading Digital Marketing Organization Learned in the Newest Rollout

Last week, digital marketing circles were buzzing about Google’s latest broad core algorithm update. Google has suggested this update has nothing to do with the quality of content, and instead focuses on improving the quality of their Search Engine Result Pages (SERP). The rollout began a couple weeks ago when webmasters started to notice changes… Read More


SEO Local Spark: Half Off

People are searching for you online. Can they find you? Gone are the days of looking up a business’ phone number in the yellow pages. Now we are much more sophisticated and we just Google everything.  Have you ever googled your company name or your name? Can you find yourself? Chances are if you are… Read More


CreativeOne Presents “The Promise”

As a professional in the financial and insurance industry, you know things can go from zero to 100 in no time. How do you keep up? With a reliable partner by your side. As a diversified financial services organization, CreativeOne provides you innovative products, trendsetting lead-generation and award-winning marketing. We don’t simply follow industry best… Read More


Why Should You Meet a Golf Pro?

Generate Awareness with Golf Sponsorship Are you looking for a way to raise your brand’s awareness among affluent prospects? With CreativeOne’s Hole in One program, you’ll have the opportunity to connect with high-net-worth individuals over golf while potentially expanding your referral network at the same time. How does it work? Contact your local country club… Read More


What Is “Content Marketing?”

So, what is content marketing exactly? Content marketing is, defined by the Content Marketing Institute: Con•tent Mar•ke•ting noun a strategic marketing approach on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience.1   This means that you are creating content—guides, blogs, infographics—that is thought-provoking and targeting towards a… Read More


Why Should You Have a Business Coach?

Are you ready for strategies to increase revenue in less time? Interested in learning new strategies for massive business growth and streamlined practice management? With CreativeOne’s Power Business Coaching program, you will gain knowledge on proven tactics to increase your high-quality lead pipeline, earn more money, and have more time to pursue your personal goals…. Read More


5 Ways to Create & Curate Successful Content on Twitter

Twitter recently celebrated its 10th birthday as a social media website. Over the years, Twitter has been an innovator in connecting business and customers. From allowing immediate customer feedback to growing a business, Twitter is a key tool for financial advisers today. Through the right techniques, business owners can expand their geographic reach, find new… Read More


Make Publicity Your Best Friend

Capitalize on your knowledge and expertise in your own local market with Instant Authority. Our program not only guarantees your appearance on your local news station or in a major publication, but positions you as an expert, helps you gain credibility and trust and builds brand awareness in your community. Let’s face it—publicity matters. Publicity… Read More