Clifford BlodgettDirector of Demand Generation & Digital Marketing - Creative Edge

Introducing a CreativeOne skill for Amazon Alexa™

We continue to expand our next-generation offerings for the 21st century. Smart speakers are the future. The first computers used punch-cards to read their instructions. Since then, we’ve updated our systems every decade, getting closer and closer to the time when computers could take their commands from ordinary speech. Today, artificial intelligence is smart enough… Read More


CreativeOne’s has a new game-changing app.

Welcome to the CreativeOne app and the GLWB Investigator. For licensed financial professionals, finding the right product for the right client isn’t always easy. You have to do a lot of research if you want to do your job right. Enter CreativeOne’s new app. Before this app came out, advisors and agents had to follow… Read More


What the Leading Digital Marketing Organization Learned in the Newest Rollout

Last week, digital marketing circles were buzzing about Google’s latest broad core algorithm update. Google has suggested this update has nothing to do with the quality of content, and instead focuses on improving the quality of their Search Engine Result Pages (SERP). The rollout began a couple weeks ago when webmasters started to notice changes… Read More


The New Facebook Algorithm and What It Means For Your Firm

You may have already heard, if not noticed, that Facebook recently changed its algorithm to align with their 2018 company goals. On January 11, 2018, Mark Zuckerberg, CEO and co-founder, announced Facebook would be changing its news feed algorithm to prioritize content and interactions from “friends, family and groups.” This means that there would be… Read More

Related terms: Facebook, Marketing



21 Statistics About SMS Marketing You Need to Know

SMS marketing has become a popular way for businesses to approach potential prospects without being intrusive or seem “pesky.” Recently, text messaging has proven its superiority as a communication platform. It’s accessible, fast and multifunctional. Using text messaging to market to your clients and prospects can be an effective way to inform them of any… Read More


4 Steps to a Successful First Appointment Following a Workshop

If you don’t already know or haven’t taken advantage of it, CreativeOne offers Digital Facebook Seminars that get you in front of your clients and prospects to present on various topics. This not only introduces you to potential clients in your area, but also exploits your knowledge and authority in your industry. However, getting people… Read More


5 Ways to Create & Curate Successful Content on Twitter

Twitter recently celebrated its 10th birthday as a social media website. Over the years, Twitter has been an innovator in connecting business and customers. From allowing immediate customer feedback to growing a business, Twitter is a key tool for financial advisers today. Through the right techniques, business owners can expand their geographic reach, find new… Read More


4 Steps to Personalize Your Business’ Image on Twitter

On Twitter, companies can work on building their brand and creating a new image for their company. They can handle public relations nightmares or build current promotions. Through Twitter, companies can drive traffic to their website or blog. At the same time, businesses can engage directly with their customers, find new clients and take part… Read More


3 Essential Elements to Help Your Google Ranking

You’re not the only insurance or financial advisor in your area, and a large part of your business comes from getting out there and promoting yourself. One of the best ways to do this is through digital marketing. You may already know that your website is like your billboard on the internet. But like a… Read More


4 Ways for Financial Advisors to Build A Better Website

If you haven’t invested much time, energy or resources into your site, you may be allowing your prospects to make early impressions of you that just aren’t accurate. The good news is that you can easily change the situation. These days, a website refresh isn’t costly or time consuming. However, it’s important that you get… Read More