Clifford BlodgettDirector of Demand Generation & Digital Marketing - Creative Edge

4 Steps to Personalize Your Business’ Image on Twitter

On Twitter, companies can work on building their brand and creating a new image for their company. They can handle public relations nightmares or build current promotions. Through Twitter, companies can drive traffic to their website or blog. At the same time, businesses can engage directly with their customers, find new clients and take part… Read More


3 Essential Elements to Help Your Google Ranking

You’re not the only insurance or financial advisor in your area, and a large part of your business comes from getting out there and promoting yourself. One of the best ways to do this is through digital marketing. You may already know that your website is like your billboard on the internet. But like a… Read More


4 Ways for Financial Advisors to Build A Better Website

If you haven’t invested much time, energy or resources into your site, you may be allowing your prospects to make early impressions of you that just aren’t accurate. The good news is that you can easily change the situation. These days, a website refresh isn’t costly or time consuming. However, it’s important that you get… Read More


5 Things You’re Forgetting About Your Website

There was a time when your first interaction with a new prospect or lead would have likely happened over the phone or perhaps in person. Your first interaction would have been a two-way conversation, which would have allowed you to exert some influence and shape their perception of you. Today, your prospects are likely to… Read More


3 Steps to Build Your Business on LinkedIn

For business development, networking has become increasingly important. Unlike in the past, networking can be done entirely online. 60 percent of buyers now use social media to look up firms before they buy a product. Due to this, it is increasingly important to have a solid social media presence and strategy in place in order… Read More


When It Comes to Dinner Seminars, Location is Everything

Always follow best practices. You hear this all the time, but the thing is, when you do, you find success. When it comes to dinner seminars, we’ve learned a thing or two, including location is EVERYthing. Through our agents who have utilized best practices for dinner seminars, we’ve found commonalities between the separately held events… Read More


3 Things to Do When You Aren’t Seeing Results

Do you know the difference between advertising and direct marketing? Many people use those terms interchangeably, but they actually mean two different and distinct things. Knowing the distinction and understanding how to use them can help you grow your business and expand your client base. According to Principles of Marketing by John F. Tanner, Jr…. Read More


3 Steps to Build Your Business on LinkedIn

For business development, networking has become increasingly important. Unlike in the past, networking can be done entirely online. 60 percent of buyers now use social media to look up firms before they buy a product. Due to this, it is increasingly important to have a solid social media presence and strategy in place in order… Read More


2017 Digital Marketing Trends for Financial Services

Marketing your business is a continuous process. A few years ago, a mailed letter and invitation to a presentation along with a no-obligation lunch was a great way to reach prospects. Today, your clients probably pay more attention to email than paper mail. You need to find ways to reach them where they live—online—without ending… Read More


4 Tips to Create A Powerful Facebook Video Ad

With the new algorithm for Facebook’s news feed, video content has risen as the latest way to reach out to consumers. Facebook now prioritizes videos instead of typical advertisements, so video ads are a more effective way to reach out to your audience. In addition, they help to build brand awareness and allow you to… Read More