January 2017 - Creative Edge

3 Things to Do When You Aren’t Seeing Results

Do you know the difference between advertising and direct marketing? Many people use those terms interchangeably, but they actually mean two different and distinct things. Knowing the distinction and understanding how to use them can help you grow your business and expand your client base. According to Principles of Marketing by John F. Tanner, Jr…. Read More


Did you see ChangePath on the front cover of Retirement Advisor?

With the recent DOL ruling, how do you increase fiduciary responsibility and scale your business without additional workload or expenses? With ChangePath, a first-to-market, integrated investment management platform that systematically merges annuities into client portfolios alongside investments. ChangePath’s world-class approach features: DOL process-friendly annuities and investment integration. Statistically backed client recommendations. Access to institutional-caliber portfolio… Read More


CreativeOne Ranks among USAA and Nordstrom

At the start of 2016, CreativeOne made a refreshed commitment to those we serve to actively improve our customer experience. We strive to provide the top industry products, friendly, efficient service and the programs clients need to succeed, which is why we asked for feedback at the beginning and end of 2016, using a popular… Read More


Nationwide New Heights® fixed indexed annuities add two new index options

Nationwide New Heights® fixed indexed annuities add two new index options Recent changes to the Nationwide New Heights® fixed indexed annuities include two new opportunities for consistent growth in a variety of market environments: J.P. Morgan Mozaic IISM Index This global, multi-asset index leverages broad diversification, momentum and volatility smoothing to provide the potential for… Read More


Want Access To the Next-Generation Product Suite?

Please join our fixed index annuity call on Thursday, January 19, to gain access to the next-generation product suite powered by Annexus. We’ve created one of the strongest combinations of accumulation and guaranteed income FIAs on the market, featuring: Up to 150% participation rates with a new global index. ¹ 7% compounding roll-up for clients planning… Read More


DOL Fiduciary Rule: the Hidden Argument for Opposition

An old saying goes, anytime a politician says, “It’s for the children,” hang on to your hat and your wallet. The same is coming true for consumers. The ramifications of the DOL fiduciary rule are sweeping, though unappreciated by those not deep into compliance implementation, as the April 10 deadline approaches. The task list to… Read More

Related terms: Legislation



3 Steps to Build Your Business on LinkedIn

For business development, networking has become increasingly important. Unlike in the past, networking can be done entirely online. 60 percent of buyers now use social media to look up firms before they buy a product. Due to this, it is increasingly important to have a solid social media presence and strategy in place in order… Read More