December 2015 - Creative Edge

Are You Marketing to Women Effectively?

December 22 2015

by CreativeOne - www.creativeone.com

Women Only is a proven lead-generation, direct-response program that helps you market more effectively toward females. Did you know boomer women are the largest segment of women, the highest spending and the fastest growing?1 CreativeOne’s Women Only program maps out strategies designed to yield consistent results when trying to reach the female audience. We help… Read More


CreativeOne Adds New Studio

CreativeOne recently made a significant investment in its media offerings to agents: a brand-new, full-service audio and video studio, MediaOne. As an Agent Development Organization (ADO), we know one size doesn’t fit all, and we want each agent to stand out on their own, which is where the new studio comes in. With custom videos,… Read More


10 Reasons Why You Should Be Advertising on Facebook

Established in 2004, Facebook has quickly grown to become by far the largest social network in the world, making it a critical part of the digital marketing mix for almost any type of business. The social media giant presents a range of advertising opportunities for businesses of any size, including objective-based targeted advertising in addition… Read More


5 Reasons Giving Back is Good for Business

Whether you call it corporate social responsibility, service, volunteering or philanthropy, giving back can be very beneficial to your organization. Here are five reasons to actively make giving back a focus within your business: It makes a difference. First and foremost, giving back is important because it helps someone in need. By volunteering your time… Read More


Winning Over Clients’ Heirs

The wonder of the holiday season is upon us. The holidays: one of the only times in the year when families get together to share old memories and traditions while making new ones. Delicious food and a happy atmosphere present an opportunity for financial advisors to get acquainted with multi-generational family members while they are… Read More


AIG Introduces New Income Rider

December 10 2015

by CreativeOne - www.creativeone.com

Who doesn’t love a great before and after story? AIG if offering an annuity with a guaranteed living benefit rider with an income base that has the potential to increase each contract year by 250 percent of the interest earned for the year. Sounds great, right? But what about after the income begins? We have… Read More


RIAs/IARs: Integrate FIAs into Client Portfolios with New, Groundbreaking Option

December 10 2015

by CreativeOne - www.creativeone.com

ChangePath Next-Gen TAMP

Do you currently sell fixed indexed annuities (FIAs)? Are you a RIA/IAR looking to integrate FIAs into client portfolios? If yes, this is the opportunity you’ve been waiting for. CreativeOne introduces ChangePath, a turnkey asset management platform (TAMP), providing a unified managed household approach that illustrates the overall impact of FIAs to the Modern Portfolio Theory…. Read More


Part 2: Key Person Insurance in Motion

December 9 2015

by Creative Life Sales Team

The Sale Many advisors immediately think of a death benefit and a term insurance solution when processing a key person case. A more nuanced approach, however, uncovers many other aspects to consider and solutions besides the 10-year-term contract. Consider some of the ways a key employee may be lost to an employer: – Disability. –… Read More


NAFA 2015 Year in Review & 2016 Perspectives

Join NAFA’s Executive Director, Chip Anderson, for a comprehensive review of NAFA’s 2015 key initiatives as well as details on NAFA’s strategic approach for 2016. Thursday, December 17, 2015 UPDATED START TIME 11:30 a.m. PT | 12:30 p.m. MT | 1:30 p.m. CT | 2:30 p.m. ET Can’t see the button? Register Now. Looking for… Read More